Why posters sell so well at contemporary art fairs?
The resurgence of the pop-up style in contemporary art can be attributed to several factors. Firstly, the pop-up style originated in the mid-20th century as a reaction to the elitism of traditional fine art, and it embraced popular culture and mass media as sources of inspiration. This approach resonates with contemporary artists who are interested in engaging with broader audiences and exploring contemporary culture through their work.
Secondly, the rise of social media and digital platforms has made it easier for artists to create and distribute their work, and the pop-up style lends itself well to the creation of shareable, eye-catching images that can be quickly and easily disseminated online.