Reincarnation of pop-up style and posters
Why posters sell so well at contemporary art fairs?
Art Basel
The resurgence of the pop-up style in contemporary art can be attributed to several factors. Firstly, the pop-up style originated in the mid-20th century as a reaction to the elitism of traditional fine art, and it embraced popular culture and mass media as sources of inspiration. This approach resonates with contemporary artists who are interested in engaging with broader audiences and exploring contemporary culture through their work.
Secondly, the rise of social media and digital platforms has made it easier for artists to create and distribute their work, and the pop-up style lends itself well to the creation of shareable, eye-catching images that can be quickly and easily disseminated online.
Finally, the resurgence of interest in poster art and the popularity of limited edition prints has created a renewed demand for the bold, graphic style of the pop-up genre. As a result, contemporary artists are turning to pop-up aesthetics as a way of creating striking, attention-grabbing prints that are both visually compelling and commercially viable.
In addition, the ephemeral nature of pop-up art aligns with the current trend towards experiential art, where viewers are encouraged to actively engage with the work and participate in the creative process. The pop-up style lends itself well to this approach, as it often involves interactive, site-specific installations that invite viewers to become part of the artwork.
Overall, the resurgence of the pop-up style in contemporary art is a reflection of the ongoing evolution of the art world and the changing ways in which artists and audiences interact with and consume art.
Here are some top contemporary poster artists who are making waves in the art world today:

  1. Shepard Fairey - Shepard Fairey is one of the most well-known contemporary poster artists. His iconic "Hope" poster, created for Barack Obama's 2008 presidential campaign, became a cultural phenomenon and is now part of the Smithsonian's National Portrait Gallery collection.
  2. James Victore - James Victore is a designer and artist known for his bold, graphic posters that tackle social and political issues. His work has been featured in museums and galleries around the world.
  3. Mondo - Mondo is a poster collective known for its limited edition screen prints inspired by pop culture, film, and television. Their posters are highly sought after by collectors and fans alike.
  4. Olly Moss - Olly Moss is a UK-based artist known for his minimalist and cleverly designed movie posters. He has created posters for films such as "Star Wars," "Harry Potter," and "The Lord of the Rings."
  5. Aaron Draplin - Aaron Draplin is a graphic designer and artist known for his vintage-inspired posters and designs. He has created work for clients such as Nike, Esquire, and Obama for America.
  6. Jay Ryan - Jay Ryan is a poster artist based in Chicago who creates hand-printed posters using traditional screen printing techniques. His work is known for its whimsical and playful style.
  7. Tara McPherson - Tara McPherson is a New York-based artist known for her dreamy and surreal posters featuring characters and creatures from her own imagination.
These artists represent a range of styles and approaches to poster design, but all share a passion for creating visually stunning and thought-provoking work.