Nelli's artistic process primarily unfolds in the digital sphere, but she thrives on exploring the tactile nature of her creations on paper and other materials. Her journey into poster art was born out of a desire to break free from the confines of traditional design and metrics. It was in crafting interfaces that Nelli discovered her true calling in the world of posters. These posters represent a harmonious collision of mixed media, digital art, and computer-generated graphics, enriched with a touch of wild typography, 3D, and 4D elements. Her work incorporates traditional printing techniques and a deep appreciation for manual craftsmanship.
Each poster she creates is an intricate puzzle, where she pieces together mind details to construct an inspirational space. This method becomes a tool to investigate the world around her, from natural forms to cityscapes. Nelli's work is a reflection of her passion for exploring negative space, lines, and patterns to replicate form and depth, often utilizing an achromatic color palette.
While rooted in traditional methods, Nelli also seamlessly explores digital techniques to mimic her aesthetic. Texture and craft play a pivotal role in her creative process, enabling her to experiment with a multitude of formats, sizes, and color schemes. Although her work absorbs influences from the reality she witnesses daily, her artistic process is a journey in itself.
Nelli's technique has evolved significantly, and her creations within the Tbilisi Posters project have taken the world by storm. By 2023, her talent had garnered recognition with several awards and prestigious inclusions in biennales, exhibitions, and events worldwide. Her accolades, including the UNOVIS Biennale in Belarus, the Poster Stellars in the US, the PosterBI in Korea, and the Oesol International Typography Awards in Korea, testify to the international appeal and esteem her work commands.